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Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences.
In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy. To this end, this textbook highlighted the following themes and content:
Up-to-Date Coverage on International B2B E-Commerce
Environments for international B2B e-commerce
Success factors of international B2B e-commerce
B2B e-commerce standards for global enterprises
Real-World In-depth Case Studies
Fifteen full-length e-commerce case studies written by 25 researchers worldwide
A blend between research studies and real-world cases
Research-based analysis frameworks for case studies
Special Attention to Emerging Business Models and Technologies
Emerging Web 2.0 business models and social media
Trends in mobile technologies (Smartphones and Tablets)
Expanded Coverage on E-Commerce Systems Development and Management
A framework for e-commerce systems development
Architecture of e-commerce systems
Languages and tools for e-commerce systems development
Security and public key infrastructure
- Sales Rank: #8407921 in Books
- Brand: Brand: IGI Global
- Published on: 2012-06-30
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.13" w x 7.01" l, 2.40 pounds
- Binding: Hardcover
- 365 pages
- Used Book in Good Condition
Review
Lee (computer sciences, Western Illinois U.) offers a text for undergraduate and graduate students in business programs such as information systems, marketing, computer science, and MBA programs, as well as instructors, researchers, and industry practitioners. The text addresses e-commerce development and management in the global economy, including international business-to-business e-commerce environments, success factors, and standards; emerging business models and technologies like Web 2.0, social media, and mobile technologies; and discussion of a framework for e-commerce systems development, the architecture of e-commerce systems, languages and tools for systems development, and security and public key infrastructure. It includes case studies from others and covers different types of e-commerce and their value creating opportunities, impacts on organizations and the government, foundation theories, and emerging Web 2.0-based business models; business-to-consumer and business-to-business e-commerce, factors of consumer behavior models, trust, perceived risk, and types of e-marketplaces; online payments, security, and privacy; and web technologies, the convergence of the internet and telecommunications, business models of utility computing and cloud computing services, web accessibility, e-inclusion, the digital divide, and ethics and regulatory issues, including intellectual property tights and taxation issues.
--Annotation �2012 Book News Inc. Portland, OR About the Author
In Lee is a professor in the School of Computer Sciences at the College of Business and Technology at Western Illinois University in the US. He is a two-time winner of the Research Excellence Award in the College of Business and Technology at WIU. He is the founding editor-in-chief of the International Journal of E-Business Research. He has published his research in such journals as Communications of the ACM, IEEE Transactions on Systems, Man and Cybernetics, IEEE Transactions on Engineering Management, International Journal of Production Research, Decision Support Systems, Computers and Operations Research, International Journal of Production Economics, Business Horizons, Knowledge and Process Management, Journal of Small Business Management, Management Decision, Computers and Education, International Small Business Journal, Computers in Human Behavior, Business Process Management Journal, Computers and Industrial Engineering and others. Prior to his academic career, he worked for a number of multinational corporations. He has also served as a consultant for various government agencies and private organizations. His current research interests include web technology development and management, investment strategies for computing technologies and mobile services. He received his Ph.D. in Business Administration from the University of Illinois at Urbana-Champaign.
Most helpful customer reviews
0 of 0 people found the following review helpful.
What a long title, don't buy online.
By JP
DO NOT BUY THIS BOOK ONLINE. IF you can buy this from Western Illinois University Book store, where the author teaches, its around $80 new.
That said, what a long title! Haha. Well written, carefully reviewed, and lots of real world cases and applications throughout the book.
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